![]() ![]() ![]() Xbox Live is a key feature setting Microsoft’s console apart from Sony Corp.’s Playstation 3 and Nintendo Co. In addition to raising brand awareness of one of the most popular games in Microsoft’s arsenal, Pachter says the public beta, more of a sneak preview in his estimation, has the added benefit of bringing in thousands of lapsed Xbox Live players. “If you think you’re going to have millions of players online you’re going to have to be prepared.” “The thing that caught us off guard about (‘Halo 2’) was the scale of it,” said Frank O’Connor of Microsoft’s Bungie Studios, which developed “Halo”. ![]() The final version of “Halo 3,” the software giant’s flagship game franchise in which players assume the role of a futuristic soldier fighting an alien army, is scheduled for a retail release on September 25.ĭespite problems during the first few hours of the beta’s release preventing some “Crackdown” players from downloading the code to join, Microsoft said more than 580,000 people have already played the beta online. The test began May 16, with Xbox 360 users downloading the partial game using codes distributed by Microsoft or embedded in “Crackdown,” another Xbox 360 game published in February. A public test of Microsoft Corp.'s upcoming "Halo 3" video game is in full swing with over half a million players which may encourage other companies to run "betas" to create a buzz before a game's release. Guests mingle during the Xbox 360 "Halo 3" Multiplayer Beta video game preview party at Quixote Studios in Los Angeles May 15, 2007. ![]()
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